In review | LORD – The art of hair


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At the end of November last year, a stylish and unique hair salon opened on City Road. Tom Ferry and Jamie Holder, who between them have over 26 years of hairdressing experience, opened the doors to LORD.

Jamie, a wintonian through and through, and Tom who has worked in hair salons in Winchester for almost 17 years, have created a space that puts their clients at the heart of what they do. I was lucky enough to be invited in for a blow dry (and a glass of wine) to chat about what LORD, hairdressing, and Winchester means to them.

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From the second you step foot into LORD you can see that appearance and quality matters. Tom and Jamie have taken time to select the interiors for their salon by hand, along with Matt Blake (cabinet maker and carpenter) opting for high quality and eco friendly materials and first class salon products.

When asked what the ethos behind LORD was they both have the same answer – “It’s about our clients”, Tom says, “We wouldn’t be here without them and we’re lucky that wherever we go our clients come with us. We wanted to create something that we were proud of and a place we felt our clients deserved.


“For us it’s about offering our clients much more for their money. It’s not just about the quality of their hair cut, it’s about the surroundings, the coffee we serve and the products we use.”


One of the points made by Jamie is that it’s about that personal touch, going beyond the small talk and really “getting to know your clients, what they like, whether they like to sit and have a chat or whether they just want to relax in peace and quiet.”

So why would two young and stylish guys choose to open a salon in Winchester? Well, for Jamie it’s about his hometown, “I’m born and bred here and Winchester is where I want to be. Always. I have a passion for hairdressing and a love for Winchester and I’ve been able to combine the two things in LORD.

” It definitely feels different to your atypical salon. No one is treated as ‘Jamie’s client’ or ‘Tom’s client’ they’re all clients of LORD and from the moment you walk in your experience starts, not just from when you sit down in the chair (which by the way, are extremely comfortable). And, the team has grown since it first opened its doors. Dawn Robinson is the latest member of LORD and comes armed with a huge range of hairdressing qualifications.

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When asked what hair care tips were essential Tom and Jamie stress the importance of a decent salon shampoo, “PH neutral, sulphate free and no palm oil, especially if you want to keep your colour in good condition” says Jamie. “Also, the importance of a regular hair cut to help keep your locks looking healthy.”

And as for the latest trends? Ombre and balayage are high contenders for the latest look, putting the fact that you don’t have to have your roots done every six weeks as the reason why it’s so popular. Jamie also mentioned that a lot of people, especially the younger generation, are opting for silver and ash hair – so grey is in! And which famous tresses would they like to get their hands on? In keeping with the royal theme Jamie would opt for Kate Middleton, choosing to give her an updated yet classic look and Tom, well he’d quite like to get his hands on Caroline Flack’s hair!


If you want the true salon experience and to be treated like royalty then we suggest you book an appointment with LORD. These guys really know hair, from the latest trends to the best classic cuts. Lord is open Tuesday – Friday from 10am to 6pm, and Saturdays from 9am-5pm (Thursday evenings till 8pm). To book an appointment call 01962 813333. LORD, 19 City Road, Winchester.

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